It all started with the search for the perfect artwork for my own home.
In 2014, after moving into a new apartment, I spent weeks looking for wall art that felt modern, stylish and affordable. I quickly realized that finding the right piece was much harder than I expected.
That experience inspired me to create IwiDecor.
At the time, I was on maternity leave and wasn't sure whether I wanted to return to my previous career. Instead, I decided to build something of my own—something that would help other people create beautiful homes without spending a fortune.
With the support of my husband and a close friend from the printing industry, I invested in professional equipment, found reliable material suppliers, created my first collection of designs, built the website, and started producing every product myself.
About a month later, the first order arrived.
It was the beginning of a journey that continues today.
From one idea to more than 24,000 completed orders
Over the past 12 years, IwiDecor has grown into a Bulgarian interior decoration studio with its own production facilities and a small team of three people.
Today we manufacture every product ourselves—from the initial design and printing to the final finishing and quality inspection.
Our collection now includes more than 2,200 designs and thousands of satisfied customers throughout Bulgaria, with selected orders delivered across Europe.
What makes IwiDecor different
Unlike many online stores, we don't simply sell ready-made decoration.
Everything is produced after an order is placed, allowing us to offer:
- custom dimensions;
- personalized designs based on your ideas or photographs;
- modern wall art, multi-panel canvases, wall murals, room dividers and decorative clocks;
- fast production, with most standard products ready for dispatch within 2–3 business days;
- personal advice when choosing the right design, size or colour combination.
Our goal is not only to create beautiful products but to help each customer find decoration that truly belongs in their home or workspace.
Designed for real homes—and real people
Over the years, our products have become part of thousands of living rooms, bedrooms, offices, hotels, schools, kindergartens and medical practices.
One of the greatest rewards is receiving photos from customers after the artwork is installed. More than 95 of those real-life interiors are already shared on our website, reminding us that every order becomes part of someone's everyday life.
Our philosophy
We believe beautiful interiors shouldn't be reserved for expensive designer projects.
Everyone deserves a home that feels personal, welcoming and inspiring.
That's why every order receives the same attention—whether it's a standard canvas from our collection or a completely custom-made design created from a customer's own idea.
For us, IwiDecor isn't simply an online store.
It's a place where ideas become part of people's homes.
Why choose IwiDecor?
✔ Established in 2014
✔ More than 24,000 completed orders
✔ Over 2,200 original designs
✔ Own production in Bulgaria
✔ Custom sizes and personalised products
✔ Fast production and delivery
✔ Trusted by thousands of customers
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Thank you for visiting IwiDecor.
Whether you're looking for a statement piece for your living room, a personalised gift, or a custom solution for your business, we're always happy to help you find the right design.
Every order is created with the same care and attention we'd give to our own home.
— Ivelina Dimitrova, Founder of IwiDecor
